Meet The Team
Cam Smith | Founder
Cam is the owner and founder of PL DEN - Strength Culture and host of The Powerlifter’s Den Podcast. Cam is an aspiring competitor who started the podcast to spread the word of powerlifting and now has created this apparel store to not just support the podcast but to help others represent their strength.
John Ruoppo
John is a top 100 multiply powerlifter with over 10 years experience in multiple disciplines and holds the ATWR single ply squat in the 308 weight class. He and his wife co-own Evolve Fitness and Training in MA. John is currently on his endeavor to the bodybuilding stage.
Tony Carlino
Tony is one of the best benchers of all time across multiple disciplines and is one of two people to have squatted and benched 1000 in the same meet. He and his wife are the cofounders of EverStrong and he trains out of ctx in orlando
Ben Pauli
Ben, also known as The Peoples Coach is the Athletic Performance Director at Rochester Performance Gym. He specializes in Sports performance mobility and rehab specialist. He has coached and competed in strongman, powerlifting and combat sports. and has Chosen to translate the secrets of the iron to the masses. He has posted a total of 2732.