Our Products

PL Den was founded by Cam Smith, host of the Powerlifter’s Den podcast, as a way to bring the strength community together both inside and outside the gym. What started as a podcast built on real conversations and shared passion has grown into a brand that represents the same values—discipline, authenticity, and the relentless pursuit of progress.

Every piece of apparel we design reflects the mindset of lifters who show up day after day, chasing something bigger than themselves. PLDen isn't just about what you wear — it’s about what you stand for. Whether you’re training, competing, or just living life on your terms, we're here to help you rep that with pride.